No longer considered ‘the internet’, feudalistic systems have dominated our digital lifestyle for some time. These new ecosystems present an environment which, as alluded to by Ted’s lecture, are reminiscent of the feudalism model of land ownership. Our tenancy is punctuated by the generation of content, the main commodity of the information economy.
This webpage outlines roughly just how much our data is worth to companies in various industry sectors, and what specific types of data are most valuable to then. Accordingly, we can see that the retail and insurance sectors in particular are most willing, and likely, to pay top dollar for the browsing habits, your health status, and your marital situation. This information is, of course, gradually accumulated by platforms such as Facebook, Google, Microsoft and Apple and sold to third parties to more accurately target individuals with advertising.
Do you feel this is negated by the likes of Adblockers?